The Three Layers Structure of Facebook ads

The dashboard of Facebook ads is divided into a 3 layer structure. The first layer is a Campaign where the advertiser is supposed to select the marketing objective. The marketing objective is further divided into three layers; Awareness, Consideration and Conversion. The second layer is of ad sets where advertisers navigate to select the audience, placement and budget of the campaign. Each sub layer is divided into multiple targeting options. The last & the most important layer is of ads. Here the advertiser is supposed to create the ad with multiple ad creation options. In our coming lecture we will be discussing all the three layers of Facebook ads in detail.