Limitations of Facebook Boost

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Boost is a good option when you are a beginner and wants to get started with Facebook advertising without any hurdles. You can easily create an ad from the “Boost Post” button by following a few simple steps. If you are looking for better value and control you need to manage your campaigns through ads manager. Here are few of the limitations of Boost Post.

Limited Objectives

You can create your ad for only three objectives when you are launching a campaign from Boost Post Button.

You are missing out 11 more Objectives that are essential for better control and optimization.

  1. Brand Awareness
  2. Reach
  3. Traffic
  4. Engagement
  5. App Installs
  6. Video Views
  7. Lead Generation
  8. Messages
  9. Conversions
  10. Product Catalog Sales
  11. Store Visits

You cannot Target specific Language

This option allows you to further narrow down your target audience in order to reach the most valuable people. By selecting language your target audience gets squeezed.

Detailed Targeting limited Options

This option of detailed targeting expansion, in order to reach more people on the basis of performance is not available; while creating your ad from boost option.

Low Control Over Placement

Advertisers can only choose between which platform they want to utilize to show their ads. They cannot choose which specific platform option should be utilized or not.

Mobile Device Targeting not available

The option of targeting users on the basis of specific mobile devices or OS is not available.

Ad Schedule & Delivery Type

You cannot schedule a post dated ad from the boost option. Also the delivery method is auto on standard option. There is no accelerated option available.

Low Control Over Ads Creative

You have a very limited control over ad copy, media, headline & text. Ad is one of the most essential elements of a successful campaign.

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