Remarketing gives an opportunity to advertisers to display ad’s to those visitors who have already visited your website product or services. Normally advertisers use Facebook Pixel and Google analytics to run remarketing campaigns. Remarketing can be done from any advertising platform. You simply need to install the platform marketing code before getting started. It is the most important and powerful marketing tool if utilized smartly.
Few of the benefits of Remarketing are:
- It helps in increasing the brand recognition
- Remarketing improves conversion rate
- Ad can be shown again and again to the most relevant audience
- The relevancy of ad is improved
- Your sale/objective increase by 10X if utilized properly.